The Birth of LaMadre Whiskey
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Out of MMG’s lifestyle division emerged LaMadre Whiskey — a premium, Black-owned spirits brand distilled in Belgium and inspired by Caribbean warmth and African excellence.
Crafted under the creative direction of Rayshida Tibisai Marcos, LaMadre Whiskey honors heritage, craftsmanship, and modern luxury through its signature expression: LaMadre 777.
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LaMadre Whiskey represents more than a drink, it’s a movement that celebrates culture, legacy, and elevation. Each bottle tells a story of resilience and creation, uniting European precision with Afro-Caribbean soul.
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As part of the MMG Lifestyle & Luxury Portfolio, LaMadre Whiskey embodies the group’s mission to redefine what Black-crafted luxury looks like on the global stage, authentic, elegant, and built for legacy.